Please use this identifier to cite or link to this item: http://dspace.esc-alger.dz:8080/jspui/handle/123456789/2077
Title: THE IMPACT OF PERSUASIVE SOCIAL MEDIA TACTICS ON CUSTOMER’S ENGAGEMNT
Authors: TELLAA, Sara
CHIBANI, Amina (Encadreur)
Keywords: Online customer engagement
social media marketing
persuasive tactics
Issue Date: 3-Nov-2024
Abstract: The purpose of this study is to look at online customer engagement in Algeria, specifically among ITComp customers. It also investigates persuasion strategies that could be utilized to influence online customer participation. Modern technology, particularly the internet, has a significant impact on how businesses operate, making this type of research extremely needed. This study's foundation is a survey of relevant literature and a questionnaire designed to collect empirical data from 125 respondents, a sample used in quantitative research. The findings indicate that persuasive tactics influence online client involvement. However, demographic characteristics have little effect on customer involvement when using these tactics. Similarly, the outcomes of this study show that a customer's perception of persuasive approaches has no effect on their online engagement level
URI: http://dspace.esc-alger.dz:8080/jspui/handle/123456789/2077
Appears in Collections:Thesis Master مذكرات الماستر

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