Analysis of Consumer’s Brand Perception regarding Social Media Marketing: A focus on Instagram as marketing channel.

Abstract

This research explores the impact of social media marketing on consumer brand perception, with a focus on Instagram as a marketing channel. Using Sarl Bellat CVA as a case study, the research investigates how Instagram marketing strategies influence consumer engagement, perception, brand experience, and loyalty. Through a comprehensive literature review and empirical analysis, the study addresses key questions related to consumer interaction frequency, content authenticity, and brand responsiveness. Findings reveal that effective Instagram marketing significantly enhances brand perception and consumer loyalty, underscoring the importance of tailored digital strategies in the evolving landscape of social media marketing