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http://dspace.esc-alger.dz:8080/jspui/handle/123456789/2095Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Aboubi, Meroua | - |
| dc.contributor.author | CHIBANI, Amina | - |
| dc.date.accessioned | 2024-11-19T09:04:11Z | - |
| dc.date.available | 2024-11-19T09:04:11Z | - |
| dc.date.issued | 2024-11-03 | - |
| dc.identifier.other | Mas/2024/87 | - |
| dc.identifier.uri | http://dspace.esc-alger.dz:8080/jspui/handle/123456789/2095 | - |
| dc.description.abstract | The digital revolution has reshaped the banking sector, necessitating a comprehensive understanding of its impact on customer engagement. This master's thesis aims to optimize customer engagement in a digital marketing approach through a comparative analysis of clients' interactivity before and after digitalization. Specifically, it investigates the impact of digital credibility on customer engagement in the banking sector. It was divided into 3 major parts two of them theatrical were about digital marketing and customer engagement. The second part is the empirical research, a survey was conducted using an administrated questionnaire to SGA customers | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Digitalization, | en_US |
| dc.subject | Customer | en_US |
| dc.subject | Engagement | en_US |
| dc.title | Optimizing customer engagement in a digital marketing approach: a comparative analysis of customer interactivity before/after | en_US |
| dc.title.alternative | CASE STUDY: Société Générale Algérie | en_US |
| dc.type | Thesis | en_US |
| Appears in Collections: | Thesis Master مذكرات الماستر | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| MEMOIRE ABOUBI MEROUA OPERA.pdf | 1,48 MB | Adobe PDF | View/Open |
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