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4 Marketing département قسم التسويق
Marketing and Communication Digitale تسويق واتصال رقمي
Thesis doctoral أطروحات الدكتوراه
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Issue Date
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2020-06-01
LES VARIABLES SITUATIONNELLES DANS UNE GRANDE SURFACE DE VENTE SUIVANT L’APPROCHE DE BELK ET LEUR INFLUENCE SUR L’ATTITUDE ET COMPORTEMENT D’ACHAT DU CONSOMMATEUR ALGÉRIEN
AMGOUD, Dalila
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ANNABI, Benaissa (encadreur)
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ANNABI, Benaissa (encadreur)
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attitude
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comportement du consommateur
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libre service
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taxonomie de Belk
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variables situationnelles
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état affectif et cognitif
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2020
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