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http://dspace.esc-alger.dz:8080/jspui/handle/123456789/692| Title: | CUSTOMER ORIENTATION OF THE HEALTHCARE INDUSTRY IN ALGERIA |
| Authors: | Djebiri, Yasmine Asma Boukerch, Yahia(encadreur) |
| Keywords: | Customer relationship Corporatization |
| Issue Date: | 1-Jun-2020 |
| Abstract: | The idea of making the Algerian healthcare sector customer oriented might seem weird to some people especially with the actual system which assures the gratuity of the service; but with implementation of some marketing tools (customer relationship basics), corporatization of hospitals is a way to improve customer's quality perception and a key to the sector's success and long-run profitability |
| URI: | http://dspace.esc-alger.dz:8080/xmlui/handle/123456789/692 |
| Appears in Collections: | Thesis Master مذكرات الماستر |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing and Communication.pdf | 2,6 MB | Adobe PDF | View/Open |
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