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4 Marketing département قسم التسويق
Marketing and Communication Digitale تسويق واتصال رقمي
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Issue Date
Title
Author(s)
2019-06-01
Study of the Relationship between Trust and Brand Equity in an Insurance Company
GUELLOUMA, Amina
;
LALAOUI, Amor(encadreur)
;
SELOUGHA, Feyrouz(encadreur)
2017-06-01
L’impact du lancement d’un nouveau smartphone sur la décision d’achat des consommateurs algériens.
Benabid, Oussama
;
LALAOUI, Amor(encadreur)
2013-06-01
Creating Customer Value From a Strategic Positioning Stand-Point
BOUKERCH, Yahia
;
LALAOUI, Amor(encadreur)
2010-06-01
The factors influencing the customer relationship management
BOUGUERRA, Sofiane
;
LALAOUI, Amor(encadreur)
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Author
1
Benabid, Oussama
1
BOUGUERRA, Sofiane
1
BOUKERCH, Yahia
1
GUELLOUMA, Amina
1
SELOUGHA, Feyrouz(encadreur)
Subject
1
brand equity
1
CASH Assurance
1
Company organisation
1
condor electronics-Algérie
1
congoint analysis
1
Consommateurs
1
décision d'achat
1
Investigation
1
strategic positioning
Date issued
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2010
1
2013
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2017
1
2019
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4
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