The impact of corporate environmental responsibility on corporate reputation

Abstract

The concept of environmental responsibility and sustainable development are popular in recent decades, with the changes which the environment incur, this concept encourages companies to overpass their classical vision which is purely economic and integrate in their activity the environmental aspects. This approach has resulted in the ISO14001 Standard. In the short term, the adoption of this standard is a lever for achieving an overall performance, in long term, it helps to build organizational reputation in the market and in the industry area. In Algeria, this phenomenon is still in an embryonic stage; however, many companies that are already registered in a perspective of environmental responsibility. The objective of our work was to demonstrate the existence of the CER approach within ENSP Group , confirmed the convergence of corporate environmental responsibility and corporate reputation .The results of the study which we conducted at ENSP Group , allowed us to confirm our two hypotheses which were assumed that the company can take advantage of a CER approach in the short and long term and that there is a significant relationship between CER and corporate reputation.