THE CONTRIBUTION OF SUPPLY CHAIN MANAGEMENT PRACTICES TO OPERATIONAL PERFORMANCE

Abstract

This research study aimed to assess the impact of supply chain practices on the operational performance of Nestlé Waters Algeria. The research questions focused on product quality, cost, delivery process, and flexibility, while corresponding hypotheses were formulated to test the relationships between supply chain practices namely strategic supplier partnership (SSP), customer relationship, (CR) , and level of information sharing (IS), and these dimensions of operational performance. The study consisted of theoretical and empirical parts, covering topics such as supply chain management and operational performance dimensions. A case study approach was adopted, and quantitative data analysis, including regression analysis, was conducted to examine the hypotheses. The data collection instrument used was a questionnaire which was administrated to a total sample of 43 manager, and 43 operator from the firm. The research findings indicated that supply chain management practices did not significantly influence product quality, cost, and delivery process, while also revealing that they had no significant impact on the flexibility of Nestlé Waters Algeria