Résumé:
The purpose of this study is to look at online customer engagement in Algeria, specifically
among ITComp customers. It also investigates persuasion strategies that could be utilized to
influence online customer participation. Modern technology, particularly the internet, has a
significant impact on how businesses operate, making this type of research extremely needed.
This study's foundation is a survey of relevant literature and a questionnaire designed to
collect empirical data from 125 respondents, a sample used in quantitative research. The
findings indicate that persuasive tactics influence online client involvement. However,
demographic characteristics have little effect on customer involvement when using these
tactics. Similarly, the outcomes of this study show that a customer's perception of persuasive
approaches has no effect on their online engagement level
