THE IMPACT OF PERSUASIVE SOCIAL MEDIA TACTICS ON CUSTOMER’S ENGAGEMNT

Abstract

The purpose of this study is to look at online customer engagement in Algeria, specifically among ITComp customers. It also investigates persuasion strategies that could be utilized to influence online customer participation. Modern technology, particularly the internet, has a significant impact on how businesses operate, making this type of research extremely needed. This study's foundation is a survey of relevant literature and a questionnaire designed to collect empirical data from 125 respondents, a sample used in quantitative research. The findings indicate that persuasive tactics influence online client involvement. However, demographic characteristics have little effect on customer involvement when using these tactics. Similarly, the outcomes of this study show that a customer's perception of persuasive approaches has no effect on their online engagement level