Optimizing customer engagement in a digital marketing approach: a comparative analysis of customer interactivity before/after

dc.contributor.author	Aboubi, Meroua
dc.contributor.author	CHIBANI, Amina
dc.contributor.editor	ESC
dc.date.accessioned	2024-11-19T09:04:11Z
dc.date.available	2024-11-19T09:04:11Z
dc.date.issued	2024-11-03
dc.identifier.other	Mas/2024/87
dc.identifier.uri	http://dspace.esc-alger.dz:8080/jspui/handle/123456789/2095
dc.description.abstract	The digital revolution has reshaped the banking sector, necessitating a comprehensive understanding of its impact on customer engagement. This master's thesis aims to optimize customer engagement in a digital marketing approach through a comparative analysis of clients' interactivity before and after digitalization. Specifically, it investigates the impact of digital credibility on customer engagement in the banking sector. It was divided into 3 major parts two of them theatrical were about digital marketing and customer engagement. The second part is the empirical research, a survey was conducted using an administrated questionnaire to SGA customers	en_US
dc.language.iso	en	en_US
dc.subject	Digitalization,	en_US
dc.subject	Customer	en_US
dc.subject	Engagement	en_US
dc.title	Optimizing customer engagement in a digital marketing approach: a comparative analysis of customer interactivity before/after	en_US
dc.title.alternative	CASE STUDY: Société Générale Algérie	en_US
dc.type	Thesis	en_US