Abstract:
The primary objective of this study is to investigate the online purchase behavior of Algerian
consumers, with a specific focus on customers of Ouedkniss. It aims to examine the
interaction among various psychological factors and their collective impact on the overall
online experience. In particular, the study explores how the factors interplay to shape users'
experiences in the digital field. By conducting a thorough literature review and empirical
study, this research seeks to provide valuable insights into the complex dynamics and
dependencies among these psychological factors. Furthermore, it aims to illuminate the
sequential order and relative significance of these factors in influencing users' online
experiences. Ultimately, by deepening our understanding of the psychological dimensions
involved, this study contributes to the development of effective strategies for enhancing user
experiences in online environments.
