THE INTERACTION AMONG PSYCHOLOGICAL FACTORS THAT CONTRIBUTE TO ONLINE PURCHASE DECISION

Abstract

The primary objective of this study is to investigate the online purchase behavior of Algerian consumers, with a specific focus on customers of Ouedkniss. It aims to examine the interaction among various psychological factors and their collective impact on the overall online experience. In particular, the study explores how the factors interplay to shape users' experiences in the digital field. By conducting a thorough literature review and empirical study, this research seeks to provide valuable insights into the complex dynamics and dependencies among these psychological factors. Furthermore, it aims to illuminate the sequential order and relative significance of these factors in influencing users' online experiences. Ultimately, by deepening our understanding of the psychological dimensions involved, this study contributes to the development of effective strategies for enhancing user experiences in online environments.