Comparative study of business-to-business and business-to-consumer Marketing

dc.contributor.author	Rezzag-Hebla, Rahma
dc.contributor.author	Krimi, Abdelkrim(encadreur)
dc.contributor.author	Annabi, Benaissa(encadreur)
dc.date.accessioned	2023-11-08T08:58:19Z
dc.date.available	2023-11-08T08:58:19Z
dc.date.issued	2020-06-01
dc.identifier.other	MAS/946
dc.identifier.other	MAS/946
dc.identifier.uri	http://dspace.esc-alger.dz:8080/xmlui/handle/123456789/487
dc.description.abstract	This thesis aims to provide a clear understanding of the existing differences between Business-to-Business marketing and Business-to-Consumer marketing. The major differences found among the theoretical study were in segmentation criteria, decision processes, behaviors and behavioral influencers. The case study brought in this thesis was a projection of the theoretical findings	en_US
dc.language.iso	en	en_US
dc.subject	Business-to-business	en_US
dc.subject	Business-to-consumer	en_US
dc.title	Comparative study of business-to-business and business-to-consumer Marketing	en_US
dc.title.alternative	Case study : NetBeOpen	en_US
dc.type	Thesis	en_US