L'IMPACT DE LATITTUDE ET SON INFLUENCE SUR L'INTENTION D'ACHAT ET LA PRISE DE DECISION DU CONSOMMATEUR

Abstract

The importance of the recovery plan in funding firms in financial crisis. A research project realized by Redouane HADJ MERABET Supervised by Dr.F.Selougha and Dr.F.Bouzemlal. Each company will face one day or another a financial crisis, in order to survive this crisis the company will take refuge in the bank what I mean by that is the company will demand a recovery plan. Therefore, we aimed in this research to analyze the elements which contribute in the success of a recovery plan. We used a financial analysis in order to determine the crucial factors in the success or the failure of the recovery plan. In finance there are more than 300 financial ratios, we used the most famous, the most reliable and the less critized like the commercial margin, the debt capacity ratio. The financial analysis is one of the most important studies conducted in finance, we found interested results which I invite you to read