Le développement des nouvelles technologies de l'information et la communication, a permis aux entreprises de se différencier et d'intégrer de nouveaux procédés d'innovation et de développement de nouveaux produits. L'innovation ...

L’objectif de ce travail est de connaître les caractéristiques des consommateurs fréquentant les grandes surfaces et les facteurs qui influencent ce comportement. Pour réaliser cet objectif nous avons étudié le choix et ...

L ’industrie pharmaceutique fait face à des bouleversements très importants. Les entreprises exerçant dans ce secteur doivent développer diverses stratégies, abattre de multiples cartes pour faire face aux changements ...

Ce mémoire de fin d'étude se penche sur l'importance cruciale des grossistes dans le processus de distribution des produits pharmaceutiques, en mettant en évidence une situation où la demande pour ces produits dépasse ...

and online consumer behavior . The second part is the empirical research, a survey was conducted using an administrated questionnaire to BNA customers . Key words : Digitalization / Online consumer behavior / Banking / ...

Every company that wants to preserve its market share has only to resort to innovation and creativity. However the modernity of an offer is not the only way out, it is the concept that this offer brings and the value that ...

Customer loyalty is one of the most important objectives of any business in this world because customers constitute an important asset to companies and retaining existing ones is too much beneficial than attracting new ...

This thesis aims to provide a clear understanding of the existing differences between Business-to-Business marketing and Business-to-Consumer marketing. The major differences found among the theoretical study were in ...

The ride hailing sector is changing radically. Today, customer relationship management is becoming the nerve of this business. With the advent of new technologies and given the continuing change in customer satisfaction ...

The aim of this research is to examine the Algerian consumer's online buying behavior, in particular Jumia customers, and to investigate the psychological and environmental factors that can influence online buying behavior ...