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4 Marketing département قسم التسويق
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Marketing and Communication Digitale تسويق واتصال رقمي
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Thesis Master مذكرات الماستر
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ANALYSIS OF CONSUMER’S BEHAVIOR REGARDING THE DIGITALIZATION OF THE BANKING INDUSTRY
Saadaoui, Abir
;
Boukerch, Yahia (Encadreur)
(
2023-06-01
)
THE INTERACTION AMONG PSYCHOLOGICAL FACTORS THAT CONTRIBUTE TO ONLINE PURCHASE DECISION
Almas, Sarah
;
Boukerch, Yahia (Encadreur)
(
2023-06-01
)
THE PROFITABILITY OF MARKETING: MEASURING THE PERFORMANCE OF MARKETING PRACTICES WITHIN A BANK
Boumad, Amira
;
Boukerch, Yahia (Encadreur)
(
2023-06-01
)
EMOTIONAL ATTACHMENT TOWARDS HYGIENE PRODUCTS: AN EXAMINATION OF THE CONSTRUCT AND ITS ANTECEDENTS
Bouazza, Riad
;
Boukerch, Yahia (Encadreur)
(
2023-06-01
)
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Author
Boukerch, Yahia (Encadreur) (4)
Almas, Sarah (1)
Bouazza, Riad (1)
Boumad, Amira (1)
Saadaoui, Abir (1)
Subject
Banque (1)
Comportement des consommateurs en ligne (1)
Digitalisation (1)
Mesure de la performance. (1)
online purchase behavior (1)
Performance marketing (1)
psychological factors (1)
relation between emotional (1)
research methods (1)
user experiences (1)
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Date Issued
2023 (4)
Has File(s)
Yes (3)
No (1)