The impact of digital communication on the prospection of new clients

Abstract

The presence of communication on the web becomes a crucial element in companies, but the latter offers new tools to strengthen the relationship with customers, to be close and listen to them.Today, we are no more talking about traditional communication where companies put their advertisements on television channels or through newspapers and urban signage. We have entered into a whole new dimension where companies manage to reach a very large number of listeners in a very short period of time. However, every evolution is accompanied by new constraints, the modern consumer is more and more demanding, he wants companies to produce what he wants to consume, he sees himself as an actor in the production chain. This situation has made it very important for companies to increase their customers' portfolio through their acquisition. In this present work we have tried to better understand the digital communication tools adopted by online sales companies and their impact on the acquisition of new customers. And the result is the following:it is essential for online sales companies to master their digital communication and provide an attractive content to win new customers.