Abstract:
It seems to be the case that many people would like to eat healthy, but few of
them are actually able to adapt this behavior. At the same time, promoting healthy
nutrition behaviors still relies mostly on health education techniques that try to motivate
people to adopt more healthy lifestyles. It has been argued that interventions to promote
more healthy nutrition practices should therefore try to adjust the environments in
which decisions are made. Especially the concept of nudging has become increasingly
popular in this regard.
Nudging healthier choices in the supermarket as a means to push the population
to make healthy choices can be an effective strategy. Although it may not specifically
attract people who are less capable and less motivated to make healthy choices.
Nudging healthier choices in the supermarket seems to have the potential to improve
customer loyalty among customers who are motivated to make healthy choices.
