Nudging Consumers toward Better Buying Decisions in a Supermarket

Abstract

It seems to be the case that many people would like to eat healthy, but few of them are actually able to adapt this behavior. At the same time, promoting healthy nutrition behaviors still relies mostly on health education techniques that try to motivate people to adopt more healthy lifestyles. It has been argued that interventions to promote more healthy nutrition practices should therefore try to adjust the environments in which decisions are made. Especially the concept of nudging has become increasingly popular in this regard. Nudging healthier choices in the supermarket as a means to push the population to make healthy choices can be an effective strategy. Although it may not specifically attract people who are less capable and less motivated to make healthy choices. Nudging healthier choices in the supermarket seems to have the potential to improve customer loyalty among customers who are motivated to make healthy choices.